Love this assessment of Greenbuild trade show
This blog post which I saw on LinkedIn is right on the money regarding the vendor floor at Greenbuild. There is so much potential and so little understanding by the vendors. Bring on the tech people, ditch the paper handouts and understand the complexity that MUST be addressed in marketing products related to greener buildings.
And…if the manufacturers are not yet on board, I would say they’ve already missed this boat. Green building is not going away, it is growing bigger and more vital.Be the first to like this post (no login required)