{"id":392,"date":"2015-10-12T20:48:09","date_gmt":"2015-10-12T20:48:09","guid":{"rendered":"https:\/\/2bgreener.com\/?p=392"},"modified":"2015-11-01T16:00:59","modified_gmt":"2015-11-01T16:00:59","slug":"reuse-expert-earth-angel-will-you-be-mine","status":"publish","type":"post","link":"https:\/\/2bgreener.com\/?p=392","title":{"rendered":"Reuse expert: Earth Angel &#8211; will you be mine?"},"content":{"rendered":"<p>It&#8217;s time to start touting some excellent companies. Consider this a product and company spotlight piece. So many people are doing astoundingly important work and it continues to be hard to get traction (as evidenced by writing a blog, as well!). I&#8217;m hoping even my few (and valued) readers will share and support these gutsy green gurus.<\/p>\n<p>First on my list is\u00a0<a href=\"http:\/\/earthangelnyc.com\/\">Earth Angel<\/a>.<\/p>\n<p>Earth Angel is a TV and film production assistance company focused on greening media productions. \u00a0I met their founder, Emelie O&#8217;Brien, at a SPARKS event in NYC at which I was speaking on resiliency. She is passionate, professional and focused, and has taken on the headaches of an industry that can be considered &#8220;low hanging fruit&#8221; but which is also one of the hardest industries in which to affect systemic change.<\/p>\n<p>Her business focuses on diverting wastes from landfills. This is most successful early in pre-production planning where you can source sets and props through reuse, make arrangements for local foods and for serving that supports easy donation of leftovers, and when you can get the whole production team on board. Because diversion from landfill is NEVER about just recycling. \u00a0It&#8217;s about avoiding waste at the start, and therefore it is about putting money where it is truly needed. In this way Earth Angel helps the productions to save money while being greener and creating good team energy that helps every creative effort. That&#8217;s TBL in the spotlight!<\/p>\n<p>Imagine how wasteful TV and film productions typically are! They are focused on creating a temporary reality and dealing with many actors and staff that are at a location for a short time frame. No permanence makes it uber-tough. \u00a0All those balls in the air. \u00a0And currently there is very little in our current methodology that makes it easy to make smarter triple bottom line choices for a short term endeavor. Not to discount the work that is being done, I assure you. There is just so much more&#8230;<\/p>\n<p>[Enter Earth Angel, in soft lighting] \u00a0As an example, pulled from their website, Earth Angel was part of the production team for The Amazing Spider Man 2 (2014) and here are a few of their success points:<\/p>\n<ul>\n<li>Diverted 52% of waste stream, a total of 755 TONS<\/li>\n<li>Saved the use of 193,000 plastic water bottles<\/li>\n<li>Recovered 5,861 meals from leftover food and donated to local shelters<\/li>\n<li>Launched social media campaign @spideygoesgreen to publicize green efforts<\/li>\n<\/ul>\n<p>They are also currently working on the set of Madame Secretary (starring Tea Leoni) in NYC, where they have a production balcony vegetable garden, along with other greening efforts.<\/p>\n<p>And, like all good green companies, they collaborate. Here is <a href=\"http:\/\/www.greenproductionguide.com\/going-green-saving-green-a-cost-benefit-analysis\/\">A Green Production Guide<\/a>\u00a0for you to share with all the film producers YOU know.<\/p>\n<p>So here&#8217;s my final instigative thought. \u00a0First, so many movies and TV shows are made in NYC and there is such demand to get productions into the city.<\/p>\n<div id=\"attachment_395\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/2bgreener.com\/wp-content\/uploads\/2015\/10\/NYC-film.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-395\" class=\"size-medium wp-image-395\" src=\"https:\/\/2bgreener.com\/wp-content\/uploads\/2015\/10\/NYC-film-300x93.jpg\" alt=\"Snapshot from NYC Office of Film website\" width=\"300\" height=\"93\" srcset=\"https:\/\/2bgreener.com\/wp-content\/uploads\/2015\/10\/NYC-film-300x93.jpg 300w, https:\/\/2bgreener.com\/wp-content\/uploads\/2015\/10\/NYC-film.jpg 813w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-395\" class=\"wp-caption-text\">Snapshot from NYC Office of Film website<\/p><\/div>\n<p>The NY Mayor&#8217;s office has set an aggressive set of goals for GHG emissions reductions and greener, higher performing buildings and operations, <a href=\"http:\/\/www.nyc.gov\/html\/planyc\/html\/home\/home.shtml\">(see the OneNYC plan)<\/a>\u00a0and there is a strong local foods movement with all of the incredible local markets in pop-ups all over the city. What if every production in the city had to strive for greener practices including (as a base goal) 50% diversion from landfill? Can you see how this would create an entirely ramped-up re-use business culture, with incredible diversity and broad effect? And how, if each production promoted its effort, the mind-set of every media-glued person may start to shift to understanding how valuable it is to <em>reduce reuse and recycle<\/em>, not as a mantra for kids to chant, but as a daily part of all of our work? [music swells]<\/p>\n<p>Can you see Earth Angel flying out ahead of these accelerating and growing efforts and showing us the way? I can, and it is an awesome sight. [cue end credits]<\/p>\n<p>Jodi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s time to start touting some excellent companies. Consider this a product and company spotlight piece. So many people are doing astoundingly important work and [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17,10,15],"tags":[],"class_list":["post-392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-spotlight","category-critical-commentary","category-green-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/2bgreener.com\/wp-content\/uploads\/2015\/10\/spotlight.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p40KlT-6k","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":4654,"url":"https:\/\/2bgreener.com\/?p=4654","url_meta":{"origin":392,"position":0},"title":"Darn Good Interview! (S2C E67)","author":"greenerjsa","date":"July 29, 2023","format":false,"excerpt":"Disclaimer - I am a fan-girl of Darn Good Yarn, and very excited about this Subject2Change chat. And I am now holding Nicole to some promised patterns for MY yarn stash! Nicole has met all Lauren's and my preconceived notions - she is curious, intelligent, discovery-focused, business-savvy, and crafty in\u2026","rel":"","context":"In &quot;Advocacy&quot;","block_context":{"text":"Advocacy","link":"https:\/\/2bgreener.com\/?cat=128"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":491,"url":"https:\/\/2bgreener.com\/?p=491","url_meta":{"origin":392,"position":1},"title":"Let&#8217;s be &#8220;Pozzotive\u00ae&#8221;.","author":"greenerjsa","date":"January 30, 2016","format":false,"excerpt":"As we've dived into the great green world of triple bottom line, those in-the-know have found the sweet spots where they \"do well by doing good\". Today's business spotlight is on Kingston Block and Masonry Supply, LLC, in Kingston, NY. This is a family owned business in an industry that\u2026","rel":"","context":"In &quot;Business Spotlight&quot;","block_context":{"text":"Business Spotlight","link":"https:\/\/2bgreener.com\/?cat=17"},"img":{"alt_text":"Industry Publication, featuring Kingston Block and Masonry","src":"https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2016\/01\/Lou-233x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2923,"url":"https:\/\/2bgreener.com\/?p=2923","url_meta":{"origin":392,"position":2},"title":"Soft, Supple, Sustainable (S2C E19)","author":"greenerjsa","date":"May 14, 2021","format":false,"excerpt":"Today we are all about cashmere and a vibrant, game-changing, craft business in Troy, NY. Meet a powerhouse and a joy, Kathleen Tesnakis, founder and creator of ekologic. In this video, and the full-length one on our main YouTube site, Kathleen shares with us not only her passion and knowledge\u2026","rel":"","context":"In &quot;Bio-synergistic design&quot;","block_context":{"text":"Bio-synergistic design","link":"https:\/\/2bgreener.com\/?cat=14"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3050,"url":"https:\/\/2bgreener.com\/?p=3050","url_meta":{"origin":392,"position":3},"title":"A Wine Made From Birch Tree Sap (S2C E39)","author":"greenerjsa","date":"November 12, 2021","format":false,"excerpt":"Birch Wine gets two (actually four) thumbs up. Lauren and I got a chance to taste this wonderful wine at Meadowdale Winery, just outside of Voorheesville, NY. Not only are their wines impressive (award-winners), the tasting room is unique and welcoming. And you should go see for yourself (but watch\u2026","rel":"","context":"In &quot;Advocacy&quot;","block_context":{"text":"Advocacy","link":"https:\/\/2bgreener.com\/?cat=128"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":2995,"url":"https:\/\/2bgreener.com\/?p=2995","url_meta":{"origin":392,"position":4},"title":"Energized Calm &#8211; Yasuragi Spa and Jimmy (S2C E31)","author":"greenerjsa","date":"August 20, 2021","format":false,"excerpt":"Lauren and I had a wonderful, fun, happy, and energizing chat with Jimmy Myhrinder. He is an award winning spa manager, running the Japanese Yasuragi spa which is located about 20 minutes from the urban center of Stockholm.We talked about the challenges of a vibrant business in the time of\u2026","rel":"","context":"In &quot;Business Spotlight&quot;","block_context":{"text":"Business Spotlight","link":"https:\/\/2bgreener.com\/?cat=17"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2021\/01\/logo.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":434,"url":"https:\/\/2bgreener.com\/?p=434","url_meta":{"origin":392,"position":5},"title":"Greenbuild: There is work to be done!","author":"greenerjsa","date":"November 22, 2015","format":false,"excerpt":"Being with tens of thousands of my peeps is always healing, energizing and exciting. And it is challenging. I just returned from a few excellent days at Greenbuild in Washington, DC. For any of you who need background, the U.S. Green Building Council is the creator of the LEED rating\u2026","rel":"","context":"In &quot;community&quot;","block_context":{"text":"community","link":"https:\/\/2bgreener.com\/?cat=12"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2015\/11\/IMG_0581.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2015\/11\/IMG_0581.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/2bgreener.com\/wp-content\/uploads\/2015\/11\/IMG_0581.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/2bgreener.com\/index.php?rest_route=\/wp\/v2\/posts\/392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2bgreener.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2bgreener.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2bgreener.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2bgreener.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=392"}],"version-history":[{"count":5,"href":"https:\/\/2bgreener.com\/index.php?rest_route=\/wp\/v2\/posts\/392\/revisions"}],"predecessor-version":[{"id":410,"href":"https:\/\/2bgreener.com\/index.php?rest_route=\/wp\/v2\/posts\/392\/revisions\/410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2bgreener.com\/index.php?rest_route=\/wp\/v2\/media\/393"}],"wp:attachment":[{"href":"https:\/\/2bgreener.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2bgreener.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2bgreener.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}